with Jeff Hoffman & Christopher Cumby

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What is the Deep Dive?

The Driving Force Deep Dive is run by award-winning entrepreneur and CEO Jeff Hoffman, who will share the tools and techniques he has spent decades perfecting while building multiple global, multi-billion dollar companies.

This program is onsite at your offices to take a Deep Dive with our team and focus on the business critical points in your business and is designed to create explosive growth and scale in your business.

We will lead you through a series of workshops and whiteboard sessions focused on the following areas.

  • Talent attraction, motivation, compensation, and retention
  • Leadership skills for you for tomorrow’s workforce
  • Brand shaping to turbo charge your brand
  • Identifying your company’s “gold medal” product or service
  • Creating “concentric circles” of marketing for your business
  • Developing true “customer personas” to focus your marketing
  • Employing the “second slide” method for exponential sales growth
  • Creating a “corporate vocabulary” and refining your messaging
  • Additional topics will be added based on your specific needs


We look forward to speaking with you to assess your needs.  

Who is Jeff Hoffman 


Jeff Hoffman

Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award winning jazz album, and executive producer of an Emmy Award winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including, and more.

Jeff is the CEO of Driving Force Enterprises, a strategic consulting firm that teaches exponential growth to business owners and entrepreneurs, as well as teaching innovation strategies to corporations and governments worldwide. Jeff serves on the boards of companies in the US, Europe, the Middle East, South America, Africa, and Asia. He supports entrepreneurs and small businesses on a worldwide basis. He is the Chairman of the Global Entrepreneurship Network, which works with entrepreneurs in 180 countries, as well as being a founding board member of The Unreasonable Group, whose startup companies have operations in 185 countries and have raised over $4 billion in funding. He is also the Global Chairman of Dream Tank, a worldwide youth problem solving network. Jeff supports the White House, the State Department, the United Nations, and similar organizations internationally on economic growth initiatives and entrepreneurship programs.

Jeff is a frequent keynote speaker, having been invited to speak in over 60 countries. He speaks on the topics of innovation, entrepreneurship, and business leadership, and is the author of the book SCALE, a how-to guide for growing your business. Jeff also teaches innovation workshops to major corporations on a regular basis.

Jeff is a featured business expert seen on Fox News, Fox Business, CNN, CNN International, Bloomberg News, CNBC, ABC, and NPR, and in publications including Forbes, Inc., Time, Fast Company, the Wall Street Journal, and more.

Jeff was honored with the Champion of Entrepreneurship Award from JP Morgan Chase, Citibank, and Rising Tide Capital, as well as receiving the George Brown Award for International Cooperation from the US State Department. Jeff received the Commitment to Excellence Award from CitySummit in 2019, as well as receiving a Lifetime Achievement Award and being inducted into the Entrepreneurs Hall of Fame for his contributions to the field of entrepreneurship. He was also honored with the Best of the Best Award from the national CEO association (Collegiate Entrepreneurship Organization).

Outside of the world of technology, Jeff has produced TV shows, has produced movies in Hollywood, has produced musical events including concerts, tours, and charity events with such artists as Elton John, Britney Spears, NSYNC, Boyz II Men, and others, and serves on numerous charity and non-profit boards.

Who is Christopher Cumby?


Christopher Cumby

Christopher, the "Kick A$$ Sales Guy" is a Business Development Expert and Advisor that works with organizations and individuals wanting to rise to the top of their game in their revenue, sales, and their corporate and personal development. Christopher has mastered the gamification of money-making in sales and revenue. – Gamification to selling brings out the competitive spirit of salespeople that helps them level up their skill-set and show up with a positive mindset.

Christopher assists Entrepreneurs and Business owners to launch their sales strategically using step-by-step tactics. Christopher also coaches and mentors business owners, CEO’s and other high profile people. Chris has built four successful businesses of his own and has been instrumental in helping others grow and scale theirs.

Christopher was featured on The Brian Tracy T.V. Show on NBC, ABC, CBS, and Fox networks, and highlighted on numerous podcast shows on iTunes, Stitcher, Google Play, and more.

Christopher is a published author of “The Success Playbook” and “How to Be Kick A$$”, and the founder of “The Hero-Within Project”, a complete step-by-step process designed for the Go-Getters to advance to the top of their game.

Christopher is also a successful Podcaster interviewing numerous influencers, celebrities, and rock star business people.

Christopher is an International Keynote Speaker and speaks on topics like Sales, Motivation, and Personal Development, and more.


  • Experienced – Everyone we are associated with brings real-world experience to the table. We’re doers, not theorists. This wealth of knowledge offers us a unique perspective into the strategies that work and those that don’t. We will share the most effective ones with you.
  • We have the expertise in a wide range of industries – We have worked with clients in industries including consumer products, software, professional services, energy, technology, sustainability, retail, and many others. We’ve distilled what works and we can provide an invaluable perspective regardless of the current stage of your team's personal, sales, and business development.
  • We focus on helping you strengthen relationships with stakeholders, partners, and customers, old and new – We understand running a successful business is all about relationships. Certain “key relationships and networks,” are the most important when building something as big as your opportunity. We’ll help your team maintain relations with those key accounts and expand them long into the future. We don’t neglect the crucial importance of leaving new relationships with a good impression, so our strategies and principles cover all the bases.


Jeff Hoffman & Christopher Cumby

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